COFFEE PACKAGING TRENDS IN 2021
25 July 2021
Roasting coffee the right way is one, preserving your coffee beans in the right packaging is two. After all, you want to keep good coffee good for as long as possible. But how does packaging work? What do you need? Our expert Arthur explains all ‘ins and outs’ of coffee packaging in 2021. “We believe in the future of mono-materials: coffee bags made from one material.”
What advice would you give to a new coffee brand?
“Make sure your packaging stands out from the rest! As a new roaster on the coffee market, you often have to rely on a standard range: it is cheaper than customization and the purchase volumes are smaller. A disadvantage of a standard range is that the choice of bags is limited. It is important to stand out with elements such as colours, labels, various printing techniques and different bag shapes. We are constantly to stand out by developing new shapes and optimizing materials. For example, we have developed coffee bags made of 100% plastic with a varnish that feels like paper. Brilliant!”
What requirements should good coffee packaging meet?
“The most important thing is airtight packaging. Oxygen and light have a negative effect on the taste and quality of coffee beans. A packaging must therefore allow little UV and be airtight. In addition, a coffee packaging must stand out from the rest, stand well and be easy to use. I also think the size of the packaging is important; it must be in tune with the content. Only use the material you need. That way you limit the packaging material, which is also better for the environment.”
How ‘green’ is the current generation of coffee packaging?
“In the world of specialty coffee, packaging is already a lot greener than before. Aluminum and kraft paper – both very polluting – are becoming less popular. That’s a move in the right direction. By making 100% plastic packaging, most packaging can be collected with plastic waste. The next challenge is making the packaging even more sustainable. In our opinion, the future is ready for mono materials: coffee bags made from one material. By using one type of plastic, you make them better recyclable.”
Is a sustainable coffee packaging available that is fully recyclable, biodegradable and/or compostable?
“Opinions differ on this subject. At the moment all our coffee packaging is CO2 neutral. The emissions of the production are compensated with various CO2-reducing projects in the producing countries. That’s good, but not good enough yet. With the new generation of bags, made of mono-material, we want to theoretically make our packaging 100% recyclable. We do not work with biodegradable materials, because we believe recycling is the best solution for now. Biodegradable materials are currently polluting the compost flow. The materials are filtered out at the processing companies.”
What is the focus of Dutch Coffee Pack for the next years?
“Our passion is making beautiful and high-quality packaging, with a high level of service. We like to think along with the coffee roasters and develop new packaging options together. The focus is currently on making our packaging more sustainable, while maintaining high quality. Our standard range is always evolving with new developments and improvements, so that we remain distinctive.”
Source: interview Koffietcacao